Job Description: This role serves a key purpose for the traditional media team and clientele in planning and executing traditional media strategies.
Traditional media projects include linear and streaming TV, outdoor, print, AM/FM and streaming radio, online news, transit, movie theaters, and more.
There is opportunity for growth for the right candidate.
Responsibilities:
- Assist the traditional media team in identifying and developing media strategies for client accounts
- Send all traditional media advertising assets to vendors and ensure they are executed accurately according to the media order
- Obtain traditional media artwork specifications from vendors
- Work closely with the account management team to ensure timely delivery of media assets to vendors
- Manage vendor relationships
- Engage in media planning and creative brainstorming
- Assist in market research
- Vet new media partnerships
- Assist in placing traditional media buys
- Prepare new proposals and media pitches
- Compile quarterly and annual media reporting for all clients
- Communicate client needs to vendors
- Ensure projects meet client expectations
- Keep all projects on time and within budget
- Follow up with internal team members to ensure timely delivery of services
- Coordinate with internal teams and account managers to ensure client needs are met
- Set up media traffic and track progress on all projects in our project management software
- Learn the various traditional media advertising products offered and how/when to pitch them
- Learn about holistic marketing strategies and traditional media’s role
- Assist the Media Director and Buyer in all responsibilities as assigned
Qualifications:
- Bachelor’s degree in marketing/advertising/business preferred
- Working knowledge of advertising tactics preferred
- Excellent writing and editing skills
- Shows initiative, is proactive
- Very efficient written and verbal communication skills
- Take effective criticism and always look for improvement
- Able to prioritize, manage stress and work in a fast-paced environment
- Collaborate with team across departments and throughout the entire company
- Demonstrated leadership experience
- A capacity for statistical analysis
- Developed organizational skills
- Extremely strong attention to detail
- Positive attitude
- Team player
- Willingness to learn and grow within the role